Between the pop inspired melodies, the yacht rock production and Mosez’s rhythmic rapping: Daddy’s Girl is a song that speaks to many by the way that it naturally blends together several music tropes and genres. The blending doesn’t stop there, even though the song sounds delightful and funky, the story is dark and solemn.
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“Have you seen Daddy's Girl?” Campaign
An immersive campaign blending physical and digital elements to build intrigue and engagement around the song Daddy's Girl. This approach captures attention across the city and social media, sparking curiosity through a multi-channel experience.
Engage with Mystery
Posters are being placed throughout the city and shared across social platforms, posing the question “Have you seen Daddy’s Girl?”. Each one includes a phone number to call and a QR code to scan, offering unique ways for audiences to interact with the song.
Call to Hear
Dial the phone number to hear an exclusive preview of Daddy's Girl. The mystery unfolds through the audio, drawing listeners into the narrative of the song.
Scan to Watch
The QR code on each poster leads directly to the music video, offering a visual companion to the song’s storyline. This dual approach—physical posters and digital access—extends the campaign across both real-world spaces and social media.
Viral Reach Across Platforms
Beyond the posters, the campaign comes alive on Instagram, TikTok, and YouTube. Fans and curious participants are encouraged to share their reactions after calling the number or watching the video. These reactions become part of the broader campaign, creating organic buzz and amplifying reach as more people share their experiences online.
Growing Momentum
By combining mystery with an interactive element, the “Have You Seen Daddy’s Girl?” campaign is designed to go viral. As people encounter the posters and share their experiences, the campaign gains momentum across digital platforms, pushing the song into the spotlight.
This campaign strategy balances intrigue, participation, and multi-platform engagement to create a powerful rollout for “Daddy's Girl”.
Music video
directed by
Danik Bartolini
Dayside
&
GUFFCHILD
Meet
Meet Dayside and Guffchild, the duo behind the infectious single that is “Daddy’s Girl”. After many years of “behind the scenes” collaboration, the tandem is now officially reunited under the banner of the 4PM collective.
After dropping a first joint single earlier this summer, they are now ready to drop yet another gem. Their respective abilities to make timeless sounds, coupled with their readiness to seamlessly bring together eclectic talents is yet again put to the test on this single which already sounds like a classic.
Dayside
Vices
EP (2024)
Dayside & Guffchild
Know Better
Single (2024)
Guffchild
Sorry
Single (2024)
Guffchild
That's All Folks!
EP (2024)
Song
Vocals: Pope $ilk, Dayside & Mosez Jones
Written by: Yann-Kevin Allui, David Cote, Eric Goulet, Olivier Boulard, Giovanni Pallares Garcia
Produced by: David Cote & Eric Goulet
Back Vocals: David Cote & Anne-Marie Mulumba
Mixing Engineer: David Cote
Master Engineer: Dave Kutch
Art Direction: Saska Akopian & David Cote
Design: David Cote
Photography: VIOV
Model: Victoria Leblanc
Credits
Video
Commissioner: Saska Akopian (Velours Studio)
Executive Producer: Dan Libman
Production Company: Freshman
Director / Cinematographer : Danik Bartolini
Gaffer : Hubert Hotte
Key Grip: Joseph Laplante
Stylist / Art Director: Kelly Ann Panagakos
Production Assistant : Eric Goulet
Post-Production Producer: Julia Aubry (Outpost)
Colorist: Beatrice Tremblay (Outpost)
Actors: Victoria Leblanc & Zack Van Gils
Listen to “Daddy's Girl”
Play the song here or call the number.