Between the pop inspired melodies, the yacht rock production and Mosez’s rhythmic rapping: Daddy’s Girl is a song that speaks to many by the way that it naturally blends together several music tropes and genres. The blending doesn’t stop there, even though the song sounds delightful and funky, the story is dark and solemn.

CALL NOW (438) 299–4475

“Call now” & “Have you seen Daddy's Girl?” Campaign

Daddy’s Girl campaign is twofold : each campaign carrying a different purpose and offering a different experience to the listeners/viewers.

Call Now (Pre-release)
This campaign aims to build anticipation for the track's release on streaming platforms while creating an interactive experience. It features a local phone number that fans can call to hear a preview of the song. After the call, listeners receive a thank-you text with links to the Pre-save page and the option to subscribe to Dayside's YouTube channel for the music video release. This campaign blends digital and physical efforts, using social media, flyers at events, and posters in target cities. It begins as soon as the track is uploaded to distribution.

Have You Seen Daddy’s Girl? (Post-Release)
Launching a week after the song's release, this campaign focuses on driving viewers to the music video on YouTube. The campaign combines digital content on social media with “missing person”-style posters in city streets, featuring the prompt "Have You Seen Daddy’s Girl?" and QR codes that link directly to the video. It aims to create buzz and direct traffic to the visual storytelling of Daddy’s Girl.

Daddy's Girl Music Video Thumbnail Pink Mask

Primary Age Groups

18-24 (41.3%)

25-34 (36.9%)

Gender Distribution

53.5% M

46.5% F

Top Countries

US, Australia, UK, Canada, Netherlands, Brazil, France, Ireland, Germany, Chile
Language

English
Primary Age Groups

18-24 (37.43%)

25-34 (42.43%)

Gender Distribution

57% M

43% F

Top Countries

US, UK, Australia, Canada, Brazil, Italy, New Zealand, Germany, France, Netherlands
Language

English
Primary Age Groups

18-24 (39.75%)

25-34 (35.5%)

Gender Distribution

52.5% M

47.5% F

Top Countries

US, UK, Australia, Canada, Brazil, Italy, New Zealand, Germany, France, Netherlands
Language

English
Primary Age Groups

18-24 (39%)

25-34 (36.4%)

Gender Distribution

54,8% M

45.2% F

Top Countries

US, South Korea, Thailand, Mexico, Canada, Brazil, France, UK, Philippines, Australia
Language

English

The pre-release builds anticipation and gathers data, while the post-release drives engagement with the music video.

Music video
directed by
Danik Bartolini

Dayside

&

GUFFCHILD

Meet

Meet Dayside and Guffchild, the duo behind the infectious single that is “Daddy’s Girl”. After many years of “behind the scenes” collaboration, the tandem is now officially reunited under the banner of the 4PM collective.

After releasing a first joint single earlier this summer, they are now ready to drop yet another gem. Their respective abilities to make timeless sounds, coupled with their readiness to seamlessly bring together eclectic talents is yet again put to the test on this single which already sounds like a classic.